ADVERTISEMENT
1. What is advertisement? An advertisement is an announcement online, or in a newspaper, on television, or on a poster about something such as a product, event, or job. 2. How to make a good advertisement A. Come up with a catchy, snappy tagline. Keep it short and sweet; the average product needs no more than six or seven words. If you say it out loud and it sounds like a mouthful, edit it down. Whatever it is, it should grab the consumer's attention and convince him or her that your product is different from everyone else’s. Consider using: Rhyme – “Do you Yahoo?” Humor – “Dirty mouth? Clean it with Orbit chewing gum!” A play on words – “Every kiss begins with ‘Kay’” Creative imagery – Yellow Pages: “Let your fingers do the walking” Metaphor – “Red Bull gives you wings” Alliteration – “Intel Inside” A personal pledge – Motel 6: “We leave the light on for you” Dry understatement – Carlsberg beer has a big sign in dow...